• The "Eyes" Have It

    0 comments / Posted by Lisa Doyle

    Right before the end of summer last year, I found myself in one of those very large chain stores that sells beauty products by the boatload. You name it – they had it x 1000. I settled on a new lip balm for myself, an oddly named color palette for my niece, and one hefty gift card then was on my way. When I unpacked that bag a few days later, I was pleasantly surprised to find a few free samples stashed amid the tissue paper ... particularly, one mini Marc Jacobs Highliner Gel Eye Crayon in Blacquer. Yay me!

    I hadn’t worn eyeliner in decades, so this was an exciting find, especially given its pricey sales tag ($25.00) for a full size crayon. I uncapped my new mini and drew a line on the back of my hand ... WOW, eyeliner had certainly come a long way! Back in the day, I wore an inexpensive drug store pencil whose tip I had to soften with a lit match to darken and smooth it’s application. This new one was unbelievably luxurious in texture and color right out of the gate. I couldn’t wait to have a reason to wear it. And once I did, I got so many compliments on it that I actually considered rekindling my long lost love affair with eyeliner and committing to it on a daily basis.   Ah ... we plan, the universe laughs ...

    Anyway, that October, on a girls hiking trip in the Catskill Mountains, I noticed that Gab (the mastermind at Just Skin Food) was wearing a beautiful, rich, deep black eyeliner at dinner ... and of course, I inquired as to whether it was by Marc Jacobs. That’s when she told me about her new line of vegan eye and lip pencils. The minute we got back to our cabin, I took out the nub of Marc Jacobs crayon that I had left and drew a line on the back of my hand with it ... then, a second line right next to it with Gab’s Just Skin Food black vegan pencil. They looked identical ... so much so that our other friend, Trish, couldn’t tell which was which either. But looking identical is where the similarities ended.

    I pulled up the ingredient list* for the Marc Jacob pencil on my smartphone. It was not good. MJ’s crayon is loaded with chemicals, many of which I could barely pronounce. Just Skin Food’s vegan eye and lip pencils are all hand crafted using only the finest organic ingredients** and non-toxic minerals. It’s vegan eye pencil in black looks, applies and wears exactly the same way as the pricey and chemically loaded MJ crayon ... and is even selling for a whole lot less ($15.00) per full size pencil. That’s a no brainer in my book. So I made the switch and haven’t looked back. And apparently, I’m not alone in this discovery ...

    The quality of Just Skin Food’s vegan pencils is so high (and in such great demand) that they have even started “private labeling” them for holistic makeup artists working in the fashion industry. Their black and branch vegan eye pencils, as well as their fuscia vegan lip color are all being resold under private labels, and are regularly being used in various photo shoots/print work and on runway models in both NY and LA.

    So if you’re into makeup, even if only for those ”special’’ occasions, Just Skin Food’s healthy, beautiful and fairly priced vegan pencils are a must! “Eye” personally couldn’t be more pleased with them.

    Lisa :) 

    *Marc Jacobs Ingredients: -Vitamin E, Trimethylsiloxysilicate, Isohexadecane, Isododecane, Polyethlene, Synthetic Wax, Silica, Ceresin, Polyisobutene, Methicone, Rosa Canina Seed Extract, Tocopheryl Acetate, Iron Oxides (Ci 77499). 

    **JSF Ingredients: Organic Simmondsia Chinensis (Jojoba) Seed Oil; Organic Castor Oil; Castor Wax; Wildcrafted Euphorbia Cerifera (Candelilla) Wax; Mica; Iron Oxides; Rosmarinus Officinalis (Rosemary) Oleoresin.


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